Privacy Policy

1. Introduction

Echelon Delta ("Delta," "Echelon Delta," "we," "our," or "us") is an AI-powered marketing management and automation platform designed to help businesses, marketing agencies, and organizations manage their digital marketing operations across multiple platforms.

Our services include AI-assisted content creation, marketing campaign planning, social media management, advertising management, budget recommendations, performance analytics, scheduling, and integrations with third-party marketing and social media platforms.

This Privacy Policy explains how we collect, access, process, store, use, disclose, and protect information when you visit our website, create an account, connect third-party services, or use any Echelon Delta functionality.

By accessing or using Echelon Delta, you acknowledge that you have read this Privacy Policy.

2. Information We Collect

We collect information necessary to provide, maintain, secure, and improve our services.

A. Account and Registration Information

When you register for or use Echelon Delta, we may collect:

• Name and business name.
• Email address and contact information.
• Account credentials and authentication information.
• Organization, agency, and client account details.
• Subscription and billing-related information.
• User roles, permissions, and account preferences.

B. Connected Third-Party Platform Information

When you authorize Echelon Delta to connect to third-party services, we may access information permitted by the permissions and authorization scopes you grant.

Supported or planned integrations may include the following, each available only where enabled and authorized:

• Meta (Facebook and Instagram) — available where enabled and authorized.
• YouTube and Google services — available where enabled and authorized.
• Pinterest — available where enabled and authorized.
• TikTok — available where enabled and authorized.
• X (formerly Twitter) — available where enabled and authorized.
• Other social media, advertising, analytics, and marketing platforms — available where enabled and authorized.

Depending on the integration and permissions granted, information may include:

• Connected account identifiers and profile information.
• Business pages, social profiles, and channel information.
• Published posts, drafts, media, and scheduled content.
• Advertising account and campaign information.
• Campaign performance, engagement, and analytics data.
• Advertising budgets, spending, and billing-related campaign metrics.
• Audience and targeting information made available through authorized APIs.
• Access tokens, refresh tokens, and authorization metadata.

We only seek access to information necessary for the features you authorize and use. Available information varies by platform and granted permissions.

Echelon Delta does not request or require your personal password for third-party social media accounts. Authentication is handled through the applicable third-party authorization process.

C. Marketing Materials and Business Information

You may provide information to Delta for marketing and content generation, including:

• Business descriptions and brand information.
• Logos, images, videos, and other media.
• Marketing strategies and campaign objectives.
• Product and service descriptions.
• Target audiences and customer demographics.
• Promotional materials and advertising copy.
• Uploaded files, documents, and other business assets.

D. Automatically Collected Information

When you access our services, we may automatically collect:

• IP addresses.
• Browser and device information.
• Operating system information.
• Access timestamps and session information.
• Pages and features accessed.
• Application activity and interaction logs.
• Diagnostic, performance, and security information.

We may use cookies and similar technologies where applicable to maintain sessions, improve functionality, analyze usage, and protect our services.

3. How We Use Your Information

We use collected information to provide and operate Echelon Delta, including:

A. AI-Powered Marketing Operations

Information may be processed by AI systems to:

• Generate marketing content and creative concepts.
• Develop advertising campaigns and marketing strategies.
• Recommend campaign budgets and spending allocations.
• Analyze marketing performance.
• Identify optimization opportunities.
• Assist with scheduling and publishing content.
• Generate reports and recommendations.
• Support other marketing automation features requested by users.

AI-generated recommendations are intended to assist users and do not independently establish authorization to publish content or spend advertising funds.

B. Account and Platform Management

We use information to:

• Create and maintain accounts.
• Manage organizations and client workspaces.
• Enforce user roles and permissions.
• Maintain account security.
• Provide customer support.
• Process subscriptions and payments.
• Maintain platform functionality.

C. Advertising and Campaign Management

Where authorized, Delta may prepare, manage, and optimize advertising campaigns through connected advertising platforms.

This may involve accessing campaign performance information, preparing advertisements, recommending budget allocations, and adjusting campaign settings.

Advertising publication, campaign activation, and expenditure are subject to the applicable user authorization and approval controls within the platform. Publishing, campaign activation, and expenditure occur only within the permissions and approval controls configured by the user.

D. Analytics and Service Improvement

We may use appropriately permitted information to understand platform usage, troubleshoot issues, improve reliability, and develop additional features.

We do not sell personal information as a business model.

4. Artificial Intelligence and Automated Processing

Echelon Delta uses artificial intelligence and automated processing technologies to support marketing operations.

Depending on the feature being used, information you provide or authorize may be processed by AI service providers to generate content, evaluate marketing performance, develop recommendations, and support automated workflows.

You acknowledge that:

• AI-generated content and recommendations may contain errors or inaccuracies.
• AI recommendations should be reviewed before implementation.
• Users remain responsible for approving marketing content, campaign settings, and advertising expenditures.
• AI processing may involve third-party infrastructure and service providers.
• Information submitted to AI providers is subject to applicable provider terms and privacy practices.

We do not authorize AI systems to independently exceed the permissions granted by users or connected platforms.

We will not use connected platform data for unrelated purposes or generalized AI model training where prohibited by applicable platform policies or agreements.

5. Third-Party Integrations and Data Sharing

Echelon Delta integrates with external platforms to provide marketing and advertising functionality.

When you connect a third-party account, you authorize Delta to access and process information within the permissions you grant.

Information obtained through these integrations may be transmitted to the applicable third-party platform when necessary to perform an action you request or approve.

Examples include:

• Publishing approved social media content.
• Uploading approved media.
• Retrieving channel and account analytics.
• Creating or modifying advertising campaigns.
• Retrieving advertising performance metrics.
• Managing campaign budgets within authorized limits.

Each third-party platform operates under its own terms, privacy policy, API requirements, and data retention practices.

Relevant third-party privacy policies include:

• Meta: https://www.facebook.com/privacy/policy/
• Google: https://policies.google.com/privacy
• YouTube: https://www.youtube.com/t/terms
• TikTok: https://www.tiktok.com/legal/page/us/privacy-policy/en
• Pinterest: https://policy.pinterest.com/en/privacy-policy
• X: https://x.com/en/privacy

We do not own or control these external services.

6. Client Data and Multi-Tenant Privacy

Echelon Delta is designed to support businesses, agencies, and organizations managing multiple clients through a centralized platform.

Information belonging to different organizations and client accounts is intended to remain separated through account permissions and access controls.

We will use client information only as necessary to provide the services requested by the applicable organization and authorized users.

Users are responsible for ensuring that they have the appropriate rights, permissions, and legal authority to upload, connect, process, or otherwise use information belonging to their clients and customers.

Organization administrators may control access to their workspaces and information through available account permissions.

7. Information Sharing and Disclosure

We may disclose information in the following circumstances:

A. Service Providers

We may share necessary information with trusted service providers that support:

• Cloud hosting and database infrastructure.
• AI processing and content generation.
• Authentication and account management.
• Payment processing.
• Analytics and application monitoring.
• Customer support and communications.
• Security and fraud prevention.

These providers are permitted to process information only as necessary to provide their contracted services or as otherwise legally permitted.

B. Connected Platforms

We share information with third-party platforms when necessary to provide integrations or execute actions authorized by users.

C. Business Transfers

Information may be transferred as part of a merger, acquisition, restructuring, financing, or sale of business assets, subject to applicable legal requirements.

D. Legal Requirements

We may disclose information when reasonably necessary to comply with applicable laws, regulations, court orders, legal processes, or legitimate governmental requests.

E. With Your Consent

We may share information for additional purposes when you expressly authorize us to do so.

We do not sell personal information to data brokers or unrelated third parties.

8. Data Retention

We retain information for as long as reasonably necessary to provide our services, fulfill contractual obligations, maintain security, comply with legal requirements, and resolve disputes.

Retention periods may vary depending on:

• The type of information.
• The purpose for which it was collected.
• Account status.
• Applicable third-party platform requirements.
• Legal and regulatory obligations.

Information obtained through third-party APIs may be subject to additional retention, refresh, or deletion restrictions imposed by those platforms.

When information is no longer necessary, we will take reasonable steps to delete or de-identify it, subject to applicable legal and operational requirements.

9. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, disclosure, alteration, loss, and destruction.

These measures may include:

• Account authentication and access controls.
• Role-based permissions.
• Secure handling of API credentials and authorization tokens.
• Protected data transmission.
• Infrastructure monitoring.
• Security logging and diagnostic procedures.
• Restricted access to confidential information.

However, no electronic storage system, internet transmission, or software platform can be guaranteed to be completely secure.

Users are responsible for maintaining the security of their accounts and promptly reporting suspected unauthorized access.

10. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have rights to:

• Request access to personal information we maintain about you.
• Request correction of inaccurate information.
• Request deletion of personal information.
• Request a copy of certain information.
• Withdraw previously granted permissions.
• Object to or restrict certain processing activities.
• Opt out of certain forms of data processing where applicable.

You may also disconnect third-party integrations through available account settings or revoke authorization directly through the applicable third-party platform.

Revoking a connection may prevent Delta from accessing additional information or performing actions through that integration.

Revocation does not necessarily delete information already lawfully retained by Delta. Separate deletion requests may be necessary.

11. Third-Party Data Deletion and Account Disconnection

Users may request deletion of their Echelon Delta accounts and associated personal information.

Upon receiving a verified deletion request, we will take reasonable steps to delete or de-identify applicable information within the periods required by law and applicable third-party platform policies.

Some information may be retained where required for legal compliance, security, fraud prevention, dispute resolution, or legitimate recordkeeping obligations.

To disconnect an integration, users should use the available integration controls within Delta and, where applicable, revoke the authorization through the connected platform's security or application settings.

Disconnecting an integration does not automatically remove all information previously stored in Delta.

12. International Data Processing

Echelon Delta and its service providers may process or store information in locations outside the jurisdiction in which you reside.

Where information is transferred internationally, we will take reasonable steps to ensure that applicable data protection requirements are respected.

By using our services, you acknowledge that information may be processed in jurisdictions with privacy laws different from those in your location.

13. Children's Privacy

Echelon Delta is a business-oriented platform and is not designed for children under the age of 13.

We do not knowingly collect personal information directly from children under 13.

If we become aware that personal information has been collected from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.

14. Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect changes in our services, technology, integrations, business operations, or applicable legal requirements.

When material changes are made, we may provide notice through the platform, email, or other appropriate communication channels.

The updated policy will display its revised effective or last-updated date.

Continued use of Echelon Delta following applicable notice of changes constitutes acknowledgment of the updated policy, subject to any additional consent requirements imposed by law.

15. Contact Information and Privacy Requests

For questions, concerns, requests concerning personal information, or inquiries regarding this Privacy Policy, please contact:

Please include sufficient information to identify your account and describe your request. We may request additional information to verify your identity before processing certain requests.